Facing the new market trends and business rules, marketing is king, Nike had a positive adjustment.
The business community there is a quite interesting phenomenon: the decline because of the lack of competitors, or because the opponent’s strong and powerful.
Nike is the latter. The merger of Adidas and Reebok did not make it look not only born of confidence, but it stirred up more high morale. Early this year, it raised 2011 revenue to increase to $ 23 billion, and in three years to open 100 new stores worldwide. Took less than two years made no secret of Nike CEO Mark Parker said: “leadership is what we do best.”
September 20, Nike announced first-quarter report from another point of view reflects the strength of the sportswear giant. The report shows that Nike quarter net income rose 51 percent to $ 569 million. Nike just last year even without considering the end of the turbulent transfer of power, as well as the foreign aggression from Adidas, this performance can be considered quite good.